Meet the Brina Medical Executive Team
Brina Medical’s executive team brings decades of experience in healthcare, medtech, and market strategy. We lead with focus, drive growth, and build partnerships that advance innovation, expand market reach, and elevate care delivery across the system.
Meet the Brina Medical Executive Team
Brina Medical’s executive team brings decades of experience in healthcare, medtech, and market strategy. We lead with focus, drive growth, and build partnerships that advance innovation, expand market reach, and elevate care delivery across the system.
Brent Pearson
Chief Executive Officer
Brent Pearson brings over 25 years of global leadership experience, uniquely integrating strategic insight, operational expertise and financial acumen. As CEO of Brina Medical, he spearheads the company’s mission to deliver transformative solutions that significantly intensify patient outcomes and drive scalable impact across varied care environments
His leadership is defined by an unwavering commitment to deliver clinical and operational efficiency through innovation. Brent’s demonstrated ability to convert strategic vision into actionable execution enables Brina Medical to be positioned as a trusted partner for hospitals and independent providers navigating today’s intricate healthcare landscape.
Prioritizing sustainable growth and innovation, he ensures the company remains at the cutting edge of healthcare advancement. His forward-thinking leadership inspires a culture of continuous improvement, driving Brina Medical to push boundaries and deliver impactful, lasting value that elevates care delivery and strengthens provider capabilities.
David Bloom
Vice President – Strategic Alliances
David Bloom leads Brina Medical’s strategic alliances, driving business development and market expansion through high-impact partnerships.
With decades of leadership experience—including his tenure as CEO of Meridian Health Services Network—David brings deep insight into aligning healthcare innovation with the needs of employers, providers and payers.
He has a proven track record of forging meaningful connections between Fortune 1000 companies and healthcare organizations, successfully integrating forward-thinking solutions across diverse market segments. His expertise lies in building scalable partnerships that accelerate adoption, improve access and create measurable value for all stakeholders.
Under David’s leadership, Brina Medical continues to expand its national footprint—reaching millions of employees and patients across the United States. His strategic vision is instrumental in positioning the company at the forefront of collaborative healthcare transformation, ensuring our solutions are not only clinically impactful but also operationally and commercially aligned for long-term success.
Tina VanderHeyden
Vice President – International Expansion
Tina VanderHeyden brings over 25 years of executive leadership spanning the healthcare, cultural, and technology sectors. At Brina Medical, she leads our international expansion strategy—driving growth through global partnerships, licensing and distribution.
Tina is widely recognized for her ability to navigate complex international markets, secure high-value licensing agreements, and establish national distributorships that deliver long-term value. Her deep understanding of regulatory environments, cultural dynamics, and go-to-market strategies has been instrumental in positioning healthcare solutions across Europe, Asia, and the Middle East.
With a strong global network and a strategic mindset, Tina is accelerating Brina Medical’s reach into key international markets—ensuring the delivery of our advanced diagnostic technologies to healthcare providers worldwide. Her leadership strengthens our global presence and reinforces our commitment to expanding access to clinically proven, precision-driven solutions that improve care delivery and patient outcomes on an international scale.
Ivy Dela Cruz
Head of Marketing
As Head of Marketing at Brina Medical, Ivy Dela Cruz leads with a clear vision: to make next-gen diagnostic technologies more accessible, effective and impactful for today’s healthcare providers. With over 15 years of experience spanning healthcare, wellness and consumer sectors, she brings a strategic blend of brand building, innovation and commercial growth expertise.
Ivy’s career includes leading large-scale public health programs and launching category-defining diagnostic platforms — aligning clinical needs with operational realities. She has a strong track record of positioning medical technologies for market success, ensuring they deliver both better outcomes and measurable ROI.
At Brina Medical, Ivy is focused on telling the story behind smarter diagnostics — how they improve care, boost efficiency, and create value for hospitals and independent providers alike.
